AR/VR Development Company in Dubai
XRDigitech builds augmented and virtual reality applications for Dubai and UAE organisations — retail try-ons, immersive property sales suites, industrial training and event activations — delivered from our Sharjah office with on-site workshops across the Emirates.
What Dubai organisations commission most
Retail and F&B augmented reality
Virtual try-on for eyewear, watches, cosmetics and apparel; product configurators that open from a QR code on the shelf or on packaging; in-store AR that turns a window display into an interactive demo. Built to work on the customer's own phone, with no app install required where the brief allows it.
Real-estate sales suites
VR walkthroughs of off-plan units before the tower exists, interactive masterplans on touch tables, and material and finish selectors that update live. Sales agents get a single application that works in English and Arabic, on headsets for the show suite and on a tablet for client meetings.
Industrial and healthcare VR training
Procedural training for equipment, safety drills and clinical skills, with scoring, repeat attempts and completion records. Training that would need a shutdown, a specialist instructor or a live patient becomes repeatable, and new joiners can practise before they touch production equipment.
Events, malls and activations
MR games and AR photo experiences for malls, exhibitions and brand activations. We have shipped mixed-reality games — Bunny Hop, Portal Hoop and Speed Hero — and the same production pipeline covers short-run seasonal activations and permanent installations.
Why a Dubai build is not a template build
An AR or VR experience that works in a European demo studio can fail in a Dubai mall: the device mix is different, the network inside a venue is not yours, the content has to switch between Arabic and English, and the procurement, invoicing and support expectations are local.
We scope for the environment the experience will actually run in — which headset or phone, what connectivity is available on site, who resets the device at 9am, and what happens when a build needs an update during a live activation. That operational detail is what separates a pilot that survives contact with a real venue from one that does not.
- Sharjah-based team, UAE delivery. Discovery workshops run on site in Dubai, Abu Dhabi or Sharjah, and support follows the UAE working week.
- Bilingual by default. Arabic interfaces are built right-to-left and reviewed by a native speaker, not machine-translated at the end.
- Connected to your systems. Product, pricing, inventory and customer data can be pulled through APIs so the immersive layer stays accurate — the same integration discipline we apply to ERP and digital twin work.
- Security reviewed, not assumed. Device management, content distribution and any data capture are reviewed against your IT policy and UAE expectations, with our security practice involved where personal data is in scope.
Platforms we build on
Unity
Our default for enterprise VR and MR training, and for mobile AR where a single codebase has to cover iOS and Android.
Unreal Engine
Used where visual fidelity carries the experience — architectural walkthroughs, high-detail product visuals and cinematic activations.
WebXR
Browser-based AR and VR for customers who will not install an app: a link or QR code opens the experience directly.
ARKit and ARCore
Native mobile AR for try-on, measurement and placement use cases that need camera-level performance.
Meta Quest
Standalone VR for training rooms and sales suites where cabling and PC hardware would slow deployment.
HoloLens and mixed reality
See-through devices for field engineering, remote assistance and guided assembly on site.
How a Dubai AR/VR project runs
1. Discovery — one to two weeks
On-site workshop, one use case agreed, success measure defined, device and venue constraints documented. You leave with a scope and a fixed pilot price.
2. Prototype — three to four weeks
A working build on the target device, using placeholder or your real assets, tested in the actual venue where possible. This is the decision point, not a slide deck.
3. Production — six to twelve weeks
Final 3D assets, animation, Arabic and English copy, scoring or analytics, integration with your systems, and device provisioning.
4. Pilot and measurement
A controlled rollout with usage and outcome data — training completion, sales-suite conversion, activation dwell time — before committing to a wider deployment.
5. Support
Content updates, headset fleet management, OS changes and on-site troubleshooting under a monthly retainer, so the experience still works in month twelve.
6. Expansion
Additional sites, languages, products or training modules built on the same foundation rather than starting again.
Three ways to start
Paid pilot
One use case, one venue, fixed price and a defined success measure. The lowest-risk way to test whether immersive actually changes the number you care about.
Fixed-scope project
A complete experience — retail activation, sales suite or training module — scoped, priced and delivered against a dated plan.
Dedicated squad
A monthly team of Unity or Unreal developers, 3D artists and a producer for organisations shipping immersive content continuously across brands or markets.
Related: AR, VR and MR development services · Digital twin development · Our immersive products · Managed security for Dubai · ERP implementation · Contact the Dubai team
What we need from you to start
- The venue. Where the experience runs — show suite, mall, factory floor or training room — and what connectivity exists there.
- Your assets. Floor plans, product CAD or 3D files, and brand guidelines. If the 3D content does not exist, we produce it.
- Device decision. What you already own, or the budget range you are considering. We recommend the smallest fleet that proves the use case.
- One success measure. Training completion time, sales-suite conversion, dwell time at an activation — a single number the pilot has to move.
- An IT and security contact. Someone who can confirm device policy, network access and what data may be captured.
- A decision date. When the pilot is reviewed and whether a wider rollout is already budgeted. It shapes how we scope phase one.
Frequently Asked Questions
How much does AR/VR development cost in Dubai?
Cost depends on scope: the number of scenes, how much 3D asset production is needed, which devices you target and what has to integrate with your systems. We run a short discovery, define one measurable use case, and quote a fixed price for a pilot before any full rollout is discussed.
How long does an AR or VR project take in the UAE?
A working prototype typically takes three to four weeks. Full production runs two to four months depending on asset volume, device targets and integration work. Event activations with short shelf lives are scoped separately and run on a tighter calendar.
Do you build Arabic and English experiences?
Yes. We build bilingual interfaces with right-to-left layouts for Arabic, and Arabic copy is reviewed by a native speaker before release rather than machine-translated at the end of the project.
Can AR/VR applications connect to our ERP or CRM?
Yes. Experiences can read product, pricing, inventory or customer data through APIs so the immersive layer stays in sync with your business systems. We do the same integration work in our ERP and digital twin projects.
Do you support devices after launch?
Yes. Support retainers cover content updates, device fleet management, OS and headset updates, and on-site troubleshooting across the Emirates. We can also train your internal team to run day-to-day operations.
Scope a Dubai pilot
Tell us the venue, the device you already have or plan to buy, and the one number the experience should move. We will come back with a scoped pilot, a fixed price and a dated plan.